Why Virtual & Why Now?
Here are 10 Reasons Why
Author Heather Bundgaard – Updated March 2022
Many companies are moving their businesses to the virtual space, where they can meet their clients, launch their new products, hold meetings & conferences, and even exhibit or attend virtual events & trade shows. If you want to succeed and breakthrough the current economy, you will need to get out of your comfort zone & enhance your digital presence simply because your biggest competitors are already doing it.
The good news is that your time & money spent on virtual tools & experiences will never be wasted. In fact, that time and money will be well invested. Moving forward, everything will include a virtual component, so your resources and efforts will be utilized multiple times.
While there is no replacement for physical human interactions, virtual experiences can be beneficial in several ways.
1- You are in charge:
Virtual environments put you in the driver’s seat so you can unveil your new product(s), train your team, engage potential buyers on your own terms and on your own schedule.
2- Adapting to Digital Consumer behaviors:
Consumers are on their computers and handheld devices more than ever. If you have not already, now is the time to pivot your marketing strategy and enhance your digital presence through virtual tools & experiences.
3- Smart Investment:
The money you spend now can be amortized over a longer period of time. Also, you can use your virtual space more than one time & on different devices. All virtual environments can be embedded online within a website or viewed on mobile device or VR headsets for activations at trade shows & events.
4- Dream it and achieve it:
Get the 3D environment of your dreams whether it is a workspace, a brick-and-motor store, a showroom, or even a trade show or event venue. With the cost of a small space in real world, you can now get the digital space of your dreams no matter its size.
5- Design changes are quick and easy:
Re-purposing your 3D environment is as easy as changing up the theme, graphics, and messaging. Each virtual space you create can look different while staying on brand.
6- Metrics & analytics:
In the virtual world, reporting and analytics track every move your client makes. You know how they got to your 3D environment, where they went, what they did, with whom they chatted, what they tweeted, which videos they watched, etc.
7- Limitless Accessibility:
Your business has limited opening hours, but virtual experiences allow you to stay connected with your clients as long as you like. Adding new interesting content will keep them engaged & will make them come back.
8- Global reach:
Virtual events allow you to have a wider reach by connecting with prospects across the globe.
9- Eco-friendly:
You can feel good about the fact that virtual tools & experiences help to reduce your company’s carbon footprint.
10- Increased engagement & conversions:
Adding a 3D immersive experience to your digital marketing mix is a wonderful way to keep your audience engaged & more responsive to what your brand offers. Also, by bringing your products & services closer to your clients, your conversion rates will skyrocket!
If you decided that virtual tools & experiences are right for your business, keep in mind that a successful project takes 6-8 weeks from planning to delivery. Contact SKYE Studio for assistance.
About SKYE Studio
SKYE Studio (a division of Skyline Entourage) designs virtual tools for immersive engagement. We go beyond one-dimensional to produce creative content and tools that elevate your brand’s customer experience. To learn more about our 3D environments, custom virtual spaces contact us at info@skye-studio.com.
