How To Use Immersive Experiences
For Your Business

Immersive Experiences have been booming for the last few years. With the creation of the Metaverse, more people became aware of the virtual world & the concept of 3D virtual interactions. Also, after the huge digital shift that businesses & consumers experienced due to the pandemic, creating a 3D immersive environment became a necessity, not a luxury! Now it is not just about acquiring this new innovative technology but about producing creative ideas & applications of these virtual tools & experiences to increase your ROI & stay ahead of the competition.  

Here are some ideas of how you can use immersive experiences in your business to present your products & services in a fun exciting way 

Using Immersive Experiences in Events & Trade shows  

One way of applying immersive experiences is through your trade shows activations. Not only will it attract more attendees to your exhibit, but it can also lead to qualified prospects who become loyal customers of your brand. It is fun, it is exciting & most importantly it is beyond the ordinary. 

To get the best out of your VR activation in your exhibit, here are some suggestions for making your investment a cost-effective one: 

• Keep the budget for immersive experiences separate from trade show budget. 
  Trade shows are an expensive investment, splitting a budget between your exhibit and your immersive experiences will cause you to fall short on both fronts. 
• Make sure you are investing in a tool not just a game  
  Do not limit the application of immersive experience to the 2-3 days of your show. Extend the use of your 3D virtual environment outside your exhibit. For example, create a tour of your facility, a showroom displaying products, a 3D model of your product for your clients to explore.  
• Create an immersive experience for long-term use.  
  Yes, the popularity of immersive spread with the VR goggles but who said you cannot embed your own 3D virtual space on your website & view it on different devices or even large screens. Make sure to have the virtual experience available for everyone & your sales team can use it to bring your customers closer to your products & services. 

Using Immersive Experiences as a sales tool 

Do your sales reps travel to see clients? Do they meet locally, but in the client’s office? You have impressive facilities that are located in places other than the one you work in every day? Why not create a VR tour of your assembly line, with all your state-of-the-art equipment that your competition does not offer?  

Arm your sales team with immersive experience to present your offering to your clients in an interactive way wherever they are. For example, they can show a client in NJ how the product is made in your sister facility in Kentucky. Bring the immersive experience to your sales calls so your prospect can walk through your facility from the comfort of their own desk. 

Using Immersive Experience as a marketing & communications tool  

Did you know that your 3D virtual environment can help you understand your customer better so you can tailor your marketing efforts to their specific interests & needs? Say you are in the charter airline business. You have 2 different sizes of planes to offer for individual and business use. Maybe you can provide trans-continental flights on charters that are more equipped for red-eye travel. You cannot really bring one of each plane to your clients to try.  
 
How about a virtual tour of the planes? In these immersive environments, your clients can open the overhead bins, browse the restrooms, see how the seats recline to beds and even look out the windows. They can browse the cockpit and, as they walk up the steps from the tarmac, be greeted by their flight attendant. Every action can be reported on. How much time did they spend on each plane? Maybe they’re leaning toward the smaller ones for individual travel. 

Gear your marketing communications in that direction. Telling prospects about all of the benefits of your product is one thing, showing them is a whole other ball game, and data that proves their interest in one product over another can cut down on how much time your sales & marketing team spend spinning their wheels… 

Yes, Immersive Technology comes with a price tag 
 
It’s important to work with a company that asks the right questions. Therefore, they’ll help you plan how you will use it, so every dollar is spent wisely. You will want a platform that can provide the best return on your investment. It may not be the example above, but your company requirements will dictate in some way what the best plan is. A good discovery meeting will hash that all out. Don’t be afraid to ask for things though. Maybe you want users to sign in with an email address and phone number. Reporting can be as simple as that. 

Maybe you want to know how many times a person backtracked to a portion of the experience. How much time did they spend there overall? What did they touch? Where did they look? What kinds of questions did they ask while inside this experience? 

Virtual Reality and Immersive Experiences of all kinds can foster positive emotions about a company’s key offerings. Seeing the green initiatives that an organization has implemented in its production line might be the deciding factor in whether a prospect chooses to work with you or someone else. It is a value-add to your sales and prospecting initiatives, and, when used right, the payoff can be quite rewarding.